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Glam Fame Journal

What is a power word in copywriting?

Author

Matthew Perez

Updated on April 05, 2026

What is a power word in copywriting?

Power words are words that smart copywriters use to trigger a psychological or emotional response. They’re called “power words” because they are so persuasive that people simply can’t resist being influenced by them!

How do you use power words in copywriting?

Words to use in all your copywriting.

  1. You. Using the word you makes your reader the focus on your message. Using more instances of ‘you’ than words like ‘we’, ‘our’ and ‘us’.
  2. Because. Giving people a reason to do something is incredibly powerful.
  3. Introducing.
  4. Welcome.
  5. Unique.
  6. Announcing.
  7. Breakthrough.
  8. Surprising.

What are some good power words?

The Massive 401+ List of Power Words

HappinessIndulgenceGravity
GeniusDiscoverAwe-Inspiring
MemorableExtraordinaryBeautiful
UndeniableHackBreathtaking
UnforgettableLatestDazzling

What’s a powerful word?

A power word (also sometimes confused as a trigger word) is a word that evokes an emotion and a response. It instills in people the desire or need to respond to whatever you’re presenting them with. That’s great for entrepreneurs and marketers.

What is the most powerful word?

‘The’ tops the league tables of most frequently used words in English, accounting for 5% of every 100 words used. “’The’ really is miles above everything else,” says Jonathan Culpeper, professor of linguistics at Lancaster University.

What is the most powerful word in the universe?

The Greek word, ‘Agape,’ is heart transforming and, when applied, word empowering. It has the power to resurrect, to create, to transform, to forgive and to remove obstacles.

Who made the 12 powerful words?

Larry Bell
Larry Bell, author of “The 12 Powerful Words” and a nationally-recognized educational consultant, identified twelve words that are commonly used in standardized tests that cause students’ difficulty when they encounter them. Bell says that students should understand and know 12 powerful words.

What words catch people’s attention?

Synonyms

  • right. interjection. used for making someone pay attention before you say something.
  • now then. phrase. used for getting someone’s attention when you are starting to talk about something new.
  • hello. interjection.
  • all right. interjection.
  • see? phrase.
  • here. adverb.
  • listen up. phrasal verb.
  • hey. interjection.

Which is the most powerful word?

If you want to change or create something, you must first understand it. You must know it first.

What are some creative words?

creative

  • inventive, imaginative, innovative, innovatory, innovational, experimental, original.
  • artistic, expressive, inspired, visionary.
  • productive, prolific, fertile.
  • talented, gifted, resourceful, quick-witted, ingenious, clever, smart.
  • unconventional, unorthodox, unusual, out of the ordinary.
  • informal blue-sky, genius.

What is your Power word?

A power word is a word relates to the theme of your year or current focus in your life. The word resonates with your being and reminds you that you have the power to change! When you have found it, the power word helps you to feel expanded, inspired and empowered.